FastStart 401k Logo

FastStart 401k is the product suite brought to market by Pension Planning Consultants. The primary goal of their new brand was to  successfully launch their product in front of a consumer audience. A key element of their value proposition is the speed and ease with which a small business owner can start a new plan, so it was essential for motion and speed to be at the forefront of their logo design.

Before and After the redesign display of the FastStart 401k logo

Logo Design Process

Round 1

Proposing a range of initial ideas

FastStart401k Logo Concepts Round 1

Round 2

Narrowing down favorites, exploring details

FastStart401k Logo Concepts Round 2

Final Logo Design

FastStart 401k final logo design