Is Your Website Mobile Friendly?

If it isn’t, you’re forgetting about half of your audience.

With today’s on-the-go world, you have to be able to support visitors to your site on whatever device they use. Based on current stats, a non-mobile friendly site risks losing over half of its visitors.

Think about it. If visitors can’t easily navigate, can’t find information, or are frustrated by a desktop site presented on a small screen, they aren’t going to have a positive experience with your brand. That can leave the impression that you don’t care to support the needs of customers.

Consider these stats.

  • 25% of Americans only use mobile devices to access the Internet.
    Source: GoMoNews.com
  • In 2013, mobile phones overtook PCs as the most common web access devices worldwide.
    Source: Gartner.com
  • 81% of smartphone users have done product research from a smartphone, and 50% have made a purchase via their phone.
    Source: Prosper Mobile Insights
  • 91% of adults keep their smartphones within arm’s reach.
    Source: Morgan Stanley
  • No single screen size has more than 20% of the market share.
    Source: Mobify Research and Development
  • 90% of people move between devices to accomplish a goal; whether that’s on smart phones, PCs, tablets or TVs.
    Source: Google
  • Mobile phones represent 25.85% of all email opens and 10.16% are done on tablets.
    Source: Knotice

So, what is a mobile-friendly website?

Mobile-friendly websites are designed to accommodate the screen sizes and functional needs of mobile users. On a mobile-friendly site, content dynamically re-sizes and re-aligns based on the screen size of the user’s device to retain its readability and clarity. In certain cases, assets are optimized or even hidden to ensure a fast and enjoyable web browsing experience. A mobile friendly site also anticipates the ease of navigation by swiping, tapping, or gesturing rather than using a mouse and a traditional menu.

Try it on this page! It will look a little different on smartphone than it looks on a desktop monitor.

A GSM-developed website sets the table for real business growth.

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