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WRITING TO MATCH YOUR READER’S INVOLVEMENT
Online viewers scan for information rather than reading for comprehension. If you're delivering your content to an online device, more than likely your reader is easily distracted. Your writing must reflect this fact by providing content in a manner that will grab...
I’M PLEASED TO ANNOUNCE…
When I started Gross Strategic Marketing nearly five years ago the name wasn’t clever, just truth-in-advertising. Today we’re a growing team of consultants and creative professionals led also by my great colleagues and industry experts Ken Simons and Tom...
GSM WELCOMES KEN SIMONS
We’re excited to announce that Ken Simons, former executive leader of SunGard’s Relius business has joined Gross Strategic Marketing (GSM) as our newest Partner. Ken’s experience will help us expand our product offerings as we continue to meet the...
WHAT EXPERTS SAY ABOUT EMAIL MARKETING
In the world of B2B marketing, email messaging serves as both a vital communication vehicle for existing clients as well as an incubator for prospective customers. Creating effective email messages is a mix of science and art that requires discipline and attention to...
GROSS STRATEGIC MARKETING (GSM) ANNOUNCES ITS ANNUAL HOLIDAY E-CARD PROJECT
Gross Strategic Marketing (GSM) is happy to announce its 2012 Holiday e-Card Project. GSM invites its industry colleagues to join in this special project which offers, at no charge, an interactive greeting card for email distribution to participating companies. GSM is...
WHAT POWERBALL CAN TEACH YOU ABOUT SOCIAL MEDIA STRATEGY
Did you play last nights Powerball? A grand prize of $579.9 million, a jackpot unprecedented in Powerball history, awaits the hands of two lucky winners. With over 80 million possible outcomes for the drawing, Powerball players needed a lot of luck to match all five...
GROSS STRATEGIC MARKETING (GSM) ANNOUNCES THE LAUNCH OF THE PLAN SPONSOR VIDEO SERIES
Gross Strategic Marketing (GSM) announced today the immediate availability of its much anticipated Plan Sponsor Video Series. This new program has been developed to more effectively introduce educational topics to retirement plan sponsors and creatively addresses the...
HOW DO YOU ASSESS THE EFFECTIVENESS OF MARKETING?
A lot of good work happens in the name of marketing, but only that which is aligned with a business’ strategic goals has the potential to create truly meaningful results. Otherwise, it’s easy to throw money at advertising, public relations, events, websites, and...
GROSS STRATEGIC MARKETING (GSM) NAMES TOM MAKEEVER NEW CHIEF SALES OFFICER
Gross Strategic Marketing (GSM) announced today that Tom Makeever has joined the organization as its Chief Sales Officer. Makeever is a 24-year veteran of the 401(k) retirement plan market and will lead the selling activities of GSM’s programs, consulting and...
