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In With The “In” Crowd
More than 60% of B2B marketers are already relying on marketing automation and nearly all the rest are planning to use it. What is this telling you? If you're not using data and technology to drive your marketing efforts, you're more than likely losing leads and...
When To Gate Your Content
Gating content is the practice of placing the pieces of content – white papers, case studies, videos or e-books – behind a form that serves as a gatekeeper that controls user access to the content. When Not To Gate Content Content developed to increase site traffic...
How to Build a Blog to Promote Your Brand
Blogs serve many purposes. They can be areas for a person to vent about frustrations, share your interests, or in the case of small business, build your brand. A blog provides a unique opportunity to showcase your expertise and experience in your industry within a...
Leave The Caveman Analytics Behind
As management and business owners put more and more emphasis on ROI, as analysts it falls on us to provide input that will affect the performance of the company’s marketing efforts. The first step is to look at the correct data points which actually provide you an...
WHAT IS MARKETING AUTOMATION?
Marketing automation is a set of tools that makes it possible to identify visitors to your website and engage them in a more relevant, personal and customized way than is possible with manual tools. These platforms typically support visitor identification, lead...
HOW CAN MARKETING AUTOMATION HELP MY BUSINESS?
While marketing automation technology is interesting, it’s only valuable if it aligns with your business strategy. At GSM, we focus on understanding your challenges to communicating with clients and prospects and applying real world solutions to help. Our marketing...
GSM MARKETING INTRODUCES COMMITTED TO OUTCOMES™
A retirement industry creative co-cop to produce and share educational content about saving Jacksonville, FL. Committed To Outcomes™ (C2O) is a creative collaboration of retirement industry firms to produce and share information and educational messages useful to...
WHERE ARE MY EMAILS BEING READ?
Utilizing data for over 1.8 billion opens from campaigns sent in 2013, Campaign Monitor showed that mobile devices are the most popular environment for a subscriber’s first interaction with an email. EMAIL OPENS BY ENVIRONMENT The shift towards mobile has also been...
IS MOBILE FRIENDLY AFFECTING YOUR VISIBILITY ONLINE?
Mobile friendly is the design process which takes into account the variety of display devices that will be used by your site visitors when they are browsing your website. Key properties of a mobile friendly designed internet property are: Fast load times Readability...
