Pinnacle Logo

Pinnacle came to GSM with a handful of concerns about the logo their company was using at the time; they felt that it was busy, scaled poorly, lacked versatility, and perhaps felt outdated. They wanted an update that iconographic and recognizable, but preserved the symbolism of the mountain peak around which they had built their brand.

GSM took that feedback and simplified the design; we unified the graphic mountain into the typeface itself and edited away their lengthy subtitle, producing a result that is both more legible and more visually commanding.