Pinnacle Logo

Pinnacle came to GSM with a handful of concerns about the logo their company was using at the time; they felt that it was busy, was difficult to read when it was small, didn’t work in one color, and perhaps felt outdated. They wanted an update that was bold and recognizable, but wanted to preserve the symbolism of the mountain peak around which they had built their name.

GSM took that feedback and simplified to a more elegant design; we unified the graphic mountain into the typeface itself and edited away their lengthy subtitle, producing a result that is both more legible and more visually commanding.