Michigan Pension & Financial

Michigan Pension & Financial, Inc. has a strong presence in the small-plan market and over 20 years of history and experience. In today’s ever-evolving, contemporary marketplace, they needed a fresh brand identity to represent the institutional quality of their service and a distinctive online presence to match.

An Identity Upgrade

Your brand is much more than your logo, but it makes a huge first statement about your stature and personality. Michigan Pension needed a first impression that demonstrates their sensible, refined personality and the sense of security and peace-of-mind that their service brings to clients. It was our pleasure to incorporate the company’s legacy of chess motifs into their new presence.

 
 

With All the Fixings

With their sharp new logo as a starting point, we fleshed out Michigan Pension’s new visual identity with collateral stationery pieces. The designs for their business cards, letterhead, and business envelopes balanced the rich, bold presence of dark, glossy geometry with subtle, elegant textures and classic glyphic typography.

With All the Fixings

With their sharp new logo as a starting point, we fleshed out Michigan Pension’s new visual identity with collateral stationery pieces. The designs for their business cards, letterhead, and business envelopes  balanced the rich, bold presence of dark, glossy geometry with subtle, elegant textures and classic glyphic typography.

 

Brochures

We think it’s wise to maintain a nimble inventory of well-designed, professionally printed collateral and communication pieces. We developed a corporate overview brochure that showcases their distinctive service offerings. That’s a first impression differentiator.

Brochures

We think it’s wise to maintain a nimble inventory of well-designed, professionally printed collateral and communication pieces. We developed a corporate overview brochure that showcases their distinctive service offerings. That’s a first impression differentiator.

 

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