fly! with ABG of Michigan

We built the entire identity for ABG of Michigan’s financial wellness offering from the ground up, starting with the name and ending with a complete library of fully-branded, unified print and digital assets.

What’s in a Name?

ABG of Michigan’s financial wellness offering is a meticulously managed library of resources curated with the express intent to help businesses take a proactive, approachable role in nurturing the financial health of employees. They created a program employers can use to free their own people of the burdens of financial struggle, and thus fly! was born—Financial Literacy for You!

It was important that fly!‘s logo capture that feeling of whimsical freedom and lightness. We created a visual identity around that connection using swirling curves, breezy colors, and a touch of forward movement.

 

An Online Presence

We constructed a light-weight microsite for ABGMI’s fly! program. It grabs attention with bold statements and airy visual movement, then guides employers through all of the strengths fly! has to offer. Explore it yourself at fly.abgmi.com!

An Online Presence

We constructed a light-weight microsite for ABGMI’s fly! program. It grabs attention with bold statements and airy visual movement, then guides employers through all of the strengths fly! has to offer. Explore it yourself at fly.abgmi.com!

 

Introduction Video

Video is a powerful communication tool that can offer your message with both a polish and a conciseness that other media simply can’t capture. We produced videos for fly! to introduce the program to employers and employees, helping to start essential conversations.

Presentation Materials

The right presentation tools can educate your current and potential partners about the services you have to offer and assist in cementing your brand in their minds. We composed a set of custom PowerPoint decks to help ABGMI introduce fly! with impact, and we provided them with custom collateral assets, such as sell-sheets, to support and drive home their message.

Presentation Materials

The right presentation tools can educate your current and potential partners about the services you have to offer and assist in cementing your brand in their minds. We composed a set of custom PowerPoint decks to help ABGMI introduce fly! with impact, and we provided them with custom collateral assets, such as sell-sheets, to support and drive home their message.

 

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