Transform Your Website
Into an Active Marketing Machine

Personalize the path for visitors and support business growth

Your website presents an important opportunity to help others do their due diligence before they meet with you.

Now, it can be a whole lot more…

With an intelligently and creatively implemented marketing automation strategy, your website can generate real-time intelligence about who’s visiting, why they’re coming, and help you personalize communication and relationship building messages to them. All of this sets the table for business growth.

Wouldn’t It Be Helpful To Know

  • Who is visiting your website?
  • How often are they visiting?
  • Why are they coming?
  • How should you engage with them?

Know Who’s Visiting

  • Identify visitors (not just hit statistics)
  • Real-time intel about how visitors use your site
  • Personalize communication to each visitor based on interests
  • Support lead generation

Why GSM?

To stand out from the crowd, you need to bring your marketing “A” game everyday. That entails a thoughtful plan and a capable team to execute it. That’s where we come in. We can augment your internal team or be your marketing team.

Marketing Automation

Marketing automation is a set of tools that makes it possible to identify visitors to your website and engage them in a more relevant, personal and customized way than is possible with manual tools. These platforms typically support visitor identification, lead scoring, email automation based on visitor preferences and CRM tools to alert sales consultants to their best and mostly timely prospects.

No matter which system you put into place, they all encompass four main components:

Content Development

The foundation of a strategically planned marketing automation system is content development to support inbound marketing, outbound marketing and the base for behavior based workflow automation.

Workflow Automation

Automating how you segment and communicate with your audience creates a workflow that presents the right information to the right person at the right time.

Analytics

The ongoing circular process of Plan, Execute, Review allows you to utilize marketing automation’s in-system analytics to objectively analyze the effectiveness of your marketing strategy.

Client Relationship Manager

The final piece of the puzzle is handing-off the nurtured leads to your sales team with all the life cycle information they need to secure the sale in the most efficient manner.

Do you recommend that we focus on Facebook or Twitter?

It depends. Investment in your social presence tends to be more successful if you can reach your intended audience that way and if your website is ready to engage with them. Otherwise, you can be busy, but not very effective.

Our powerful programs reflect years of learning about how to get the most out of marketing automation systems. Talk to us about how we can put our knowledge to work for you.