Your website presents an important opportunity to help others do their due diligence before they meet with you.
Now, it can be a whole lot more.
With an intelligently and creatively implemented marketing automation strategy, your website can generate real-time intelligence about who's visiting, why they're coming, and help you personalize communication and relationship building messages to them. All of this sets the table for business growth.
To stand out from the crowd, you need to bring your marketing “A” game everyday. That entails a thoughtful plan and a capable team to execute it. That's where we come in. We can augment your internal team or be your marketing team.
Marketing automation is a set of tools that makes it possible to identify visitors to your website and engage them in a more relevant, personal and customized way than is possible with manual tools. These platforms typically support visitor identification, lead scoring, email automation based on visitor preferences and CRM tools to alert sales consultants to their best and mostly timely prospects.
No matter which system you put into place, they all encompass four main components:
The foundation of a strategically planned marketing automation system is content development to support inbound marketing, outbound marketing and the base for behavior based workflow automation.
Automating how you segment and communicate with your audience creates a workflow that presents the right information to the right person at the right time.
The ongoing circular process of Plan, Execute, Review allows you to utilize marketing automation's in-system analytics to objectively analyze the effectiveness of your marketing strategy.
The final piece of the puzzle is handing-off the nurtured leads to your sales team with all the life cycle information they need to secure the sale in the most efficient manner.
It depends. Investment in your social presence tends to be more successful if you can reach your intended audience that way and if your website is ready to engage with them. Otherwise, you can be busy, but not very effective.
Our powerful programs reflect years of learning about how to get the most out of marketing automation systems. Talk to us about how we can put our knowledge to work for you.
4600 Touchton Road East, Suite 1150
Jacksonville, FL 32246