How We Think

A Huge Shout Out About Ken Simons

A Huge Shout Out About Ken Simons

Ask hundreds of professionals in our world about Ken Simons and they’ll tell you he’s always had their back - as a colleague, as a business leader, as a friend. He’s absolutely been all of these to me. He made my path possible at SunGard and later mentored me as I...

Years of Service is a Feature – Not a Benefit

Years of Service is a Feature – Not a Benefit

Tell Me Why I Should Care In introducing themselves via the web, print, email, social communities and in meetings many TPAs and recordkeepers often talk about how many years they’ve been in the business, the certifications or credentials they have, the types of...

You Had Me At Hello

You Had Me At Hello

In a relationship based-business, nothing has more impact than making contact - not to sell, but to listen and learn. Sure, it's important to call clients and partners with operational updates and new service opportunities, but too often we miss a bigger...

Not All Of Your Content Needs To Be Epic

Not All Of Your Content Needs To Be Epic

A common place we see content marketing efforts bog down is in the actual creative process. So much time is often spent staring at a blank Word document trying to come up with that one idea that is 100% unique and a grand statement for your company or industry. And...

Video Marketing Trends For 2015

Video Marketing Trends For 2015

Video marketing is rated very successful at achieving important objectives by 25% of companies and another 60% rate it somewhat successful. A total of only 15% are struggling to achieve success with video marketing. Below are the highlights of the Ascend2 Video...

In With The “In” Crowd

In With The “In” Crowd

More than 60% of B2B marketers are already relying on marketing automation and nearly all the rest are planning to use it. What is this telling you? If you're not using data and technology to drive your marketing efforts, you're more than likely losing leads and...

When To Gate Your Content

When To Gate Your Content

Gating content is the practice of placing the pieces of content – white papers, case studies, videos or e-books – behind a form that serves as a gatekeeper that controls user access to the content. When Not To Gate Content Content developed to increase...