How We Think

 
RSS

A huge shout out about Ken Simons

A huge shout out about Ken Simons
Ask hundreds of professionals in our world about Ken Simons and they’ll tell you he’s always had their back - as a colleague, as a business leader, as a friend. He’s absolutely been all of these to me. He made my path possible at SunGard and later mentored me as I launched GSM Marketing. As many of your know, Ken joined Tom Makeever and me as a GSM partner for three years to help us grow. And we did!
Categories: News
Read More

GSM Marketing introduces Advisor Connect™, a video marketing communications program for recordkeepers and TPAs

GSM Marketing introduces Advisor Connect™, a video marketing communications program for recordkeepers and TPAs
GSM Marketing, a leading partner to retirement plan and investment professionals, is excited to announce GSM Advisor Connect, a video marketing communications program designed to educate and engage advisors interested in qualified retirement plans. The program illuminates market opportunities and encourages dialogue between advisors and their independent recordkeeper or TPA partners. Advisor Connect features monthly videos and accompanying resources which make business-building ideas clear and a...
Categories: News
Read More

10 Effective Lead Nurturing Campaigns Worth Trying

10 Effective Lead Nurturing Campaigns Worth Trying
The real power behind lead nurturing comes from its ability to automate thoughtful communications. With a nurturing program in place, your prospects are no longer getting spammed with generic sales emails. Instead, they receive targeted messaging based on their own activities, interests and more.
Categories: Marketing Tips & Techniques
Read More

Years of Service is a Feature - Not a Benefit

Years of Service is a Feature - Not a Benefit
In introducing themselves via the web, print, email, social communities and in meetings many TPAs and recordkeepers often talk about how many years they’ve been in the business, the certifications or credentials they have, the types of plans they support, and more. All pertinent background information to be sure, but not the kind that’s likely to garner attention, distinguish an organization or help build a brand. In short, these are features. They’re not benefits.
Categories: Big View Strategies
Read More

You Had Me At Hello

You Had Me At Hello
In a relationship based-business, nothing has more impact than making contact - not to sell, but to listen and learn. Sure, it's important to call clients and partners with operational updates and new service opportunities, but too often we miss a bigger opportunity to ask questions and listen.
Categories: Big View Strategies
Read More

Why You Should Be Using Marketing Automation... By The Numbers

Why You Should Be Using Marketing Automation... By The Numbers
The paradigm shift to utilizing a marketing automation system has led to great improvements in many company's bottom line
Categories: Marketing Trends
Read More

How to Build a Blog to Promote Your Brand

How to Build a Blog to Promote Your Brand
Blogs serve many purposes. They can be areas for a person to vent about frustrations, share your interests, or in the case of small business, build your brand. A blog provides a unique opportunity to showcase your expertise and experience in your industry within a relaxed and controlled setting.
Categories: Marketing Tips & Techniques
Read More

Not All Of Your Content Needs To Be Epic

Not All Of Your Content Needs To Be Epic
A common place we see content marketing efforts bog down is in the actual creative process. So much time is often spent staring at a blank Word document trying to come up with that one idea that is 100% unique and a grand statement for your company or industry. And you just sit there staring…
Categories: Marketing Tips & Techniques
Read More

When To Gate Your Content

When To Gate Your Content
Gating content is the practice of placing the pieces of content – white papers, case studies, videos or e-books – behind a form that serves as a gatekeeper that controls user access to the content.
Categories: Marketing Tips & Techniques
Read More

In With The "In" Crowd

In With The
More than 60% of B2B marketers are already relying on marketing automation and nearly all the rest are planning to use it. What is this telling you? If you're not using data and technology to drive your marketing efforts, you're more than likely losing leads and customers to your competition.
Categories: Marketing Trends
Read More
Page 1 of 3 FirstPrevious [1]23 Last

Categories

 

Tags